When you shop with us, create an account, or contact us, we collect:

• Contact details: Name, email, phone number, shipping and billing addresses
• Account information: Username, password, order history
• Payment information: Credit/debit card details (securely processed by our payment providers—we never store full card details)
• Communication: Messages you send us, customer support inquiries, product reviews

When you browse our Site, we automatically collect:

• Device & browsing data: IP address, browser type, device information, pages visited
• Shopping behavior: Products viewed, items added to cart, search queries
• Cookies & tracking: We use cookies to improve your experience and show relevant ads (see "Cookies" section below)

We may receive information from:

• Shopify: Our e-commerce platform that powers the Site
• Payment processors: Stripe, PayPal, Klarna (to process transactions)
• Delivery partners: Shipping carriers providing tracking updates
• Marketing platforms: Facebook, Google, Instagram (for advertising performance)

We share information with trusted partners who help us run our business:

• Shopify: E-commerce platform and hosting
• Payment processors: Stripe, PayPal, Klarna (secure payment processing)
• Shipping carriers: Royal Mail, DPD, DHL (order fulfillment)
• Email services: For sending order updates and marketing emails
• Analytics tools: Google Analytics, Shopify Analytics (to understand Site usage)

All partners are contractually required to protect your data and use it only for specified purposes.

We work with advertising partners to show you relevant ads on Facebook, Instagram, Google, and other platforms. This may include sharing:

• Email addresses and online identifiers
• Browsing behavior and purchase history
• Products you've viewed or added to cart

Your Rights: Under some privacy laws, this is considered a "sale" or "sharing" of data. You have the right to opt-out—see "Your Privacy Rights" below.

To restrict Shopify's use of your data for advertising, visit: privacy.shopify.com/en

We may disclose information when required to:

• Comply with laws, regulations, court orders, or legal processes
• Protect our rights, property, or safety, or that of our customers
• Investigate fraud or security issues
• In connection with a business sale, merger, or acquisition

Cookies are small files stored on your device that help our Site work properly and improve your experience. We use:

• Essential cookies: Required for the Site to function (shopping cart, checkout, security)
• Analytics cookies: Help us understand how visitors use our Site (Google Analytics, Shopify Analytics)
• Marketing cookies: Used to show you personalized ads (Facebook Pixel, Google Ads)
• Preference cookies: Remember your settings (language, currency)

For more details about Shopify's cookies: shopify.com/legal/cookies

You can control cookies through your browser settings. Most browsers let you block or delete cookies, but this may affect Site functionality (e.g., shopping cart, checkout).

Opt-out of advertising cookies:

• Google Ads: adssettings.google.com
• Facebook Ads: facebook.com/ads/preferences

Depending on where you live, you may have the right to:

• Access: Request a copy of the personal information we hold about you
• Correct: Ask us to update inaccurate or incomplete information
• Delete: Request deletion of your personal information
• Opt-out of marketing: Unsubscribe from promotional emails or SMS
• Opt-out of sale/sharing: Stop us from sharing your data with advertising partners
• Data portability: Receive your data in a portable format
• Object to processing: Object to certain uses of your data

To exercise your rights, contact us at: info@iconicperfumes.co

We'll respond to your request within 30 days and may need to verify your identity before processing.

If you're not satisfied with how we handle your personal data, you have the right to lodge a complaint with your local data protection authority (e.g., the ICO in the UK).

Your information may be transferred to and processed in countries outside your own, including the United States. We ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your data.

Our Site is not intended for children under 16. We do not knowingly collect information from children. If you believe a child has provided us with personal information, contact us to have it removed.

Our Site may contain links to third-party websites. We're not responsible for their privacy practices—please review their privacy policies.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of our Site after changes means you accept the updated policy.